Member & Consumer Mobilization
Broker Involvement Program & GrantA
Broker-owners can use this turnkey program to rally agents to bring REALTOR® Party issues to the attention of state legislatures and Congress. Enrolled broker owners/managers are able to automatically send company-branded national and state Calls for Action directly to their agents. This increases participation rates, while emphasizing the broker-owner’s leadership role as a key provider of important information to their agents.
The Broker Involvement Program offers you and your agents:
- A Voice on Capitol Hill
The program is an opportunity to bring a strong and united REALTOR® voice to Members of Congress. With more than 15,000 broker owners and 470,000 agents in the program, the REALTOR® voice will be heard loud and clear.
- An Easy-to-Manage Solution
Nothing needs to be downloaded and there is no cost to the broker. NAR gives the broker-owner or managing broker access to the Broker Portal.
- Proven Results
Your online participation report will show you response rates on Broker Calls for Action are significantly higher. The message is from you, the broker, to your agents. Nearly 40 percent of all responses on the Broker Calls for Action are from agents in the Broker Involvement Program. Your agents listen to you then take action!
Broker Involvement Grant
The Broker Involvement Grant allows local and state associations to create Broker activities which align with the Broker Involvement Council’s purpose: to recruit, retain, educate and engage Brokers and their agents in building a culture of advocacy. State and local associations may apply for a grant of up to $5,000 for broker recruitment and advocacy engagement purposes annually.
Grant applications are reviewed and approved by the Chairs and Vice Chairs of the Broker Involvement Council and the REALTOR® Party Member Involvement Committee and the REALTOR® Party Member Involvement Liaison. The grant review committee is looking to see how much time is devoted to brokers; how many brokers and agents will be touched by the event; the follow-up plan; and how the event ties into advocacy and the criteria of Broker recruitment, retention, education and engagement.
Examples of what a grant could fund would include but are not limited to:
- Broker Event or Presentation: State or local advocacy summit or meeting, legislative roundtables, recruitment contest, etc.
- Marketing Materials: Produce and distribute advocacy engagement materials so brokers and their agents are informed on local, state and federal issues (i.e. newsletter, video, DVD)
- Broker advocacy messaging for new member orientation
Application due dates for 2018: March 15, June 15, September 15
Maximum Number of Grants per Association (state or local) per Year: 1
Expiration of funds: Offer to fund proposed project expires one year from date of award approval if the proposed project has not been initiated.
Reimbursement Details: Funds will be awarded through following NAR reimbursement processes.
Questions? Contact Caroline Stewart at 202-383-1295.